Creative quarterback on development and production of fully integrated, multi-media consumer marketing campaigns across the network.

·       Responsible for marketing all of Discovery Channel’s series and tentpole 360 platform specials: Deadliest Catch, Planet Earth, Dirty Jobs, Mythbusters, Gold Rush, and Life. (link to Discovery Series/Stunts) (link to Discovery Specials) (link to viral campaigns)

·       Created and led the award winning rebrand campaign The World is Just Awesome, a massive global hit. The brand spot won a Clio, One Show, Intl Andy, AIGA, Promax awards. Included agency search, strategic goal-setting, budgeting, contract negotiation through final delivery. (link to Discovery Branding)

·       Built campaigns that pulled consumers to DSC and delivered best ratings for four straight years.