Manage overall brand and campaign strategy across A&E, History, Lifetime, and Lifetime Movie Network. Work closely across all departments to deliver breakthrough executions across all forms of media. Key drivers are audience growth and helping build cultural relevance across the brands using short form and editorial content. These examples are a result of the strategy set forward for each initiative.

Key member of the senior executive team responsible for overall brand strategy, development, and international roll-out.

·       Received two Emmy Awards and multiple Promax awards including best On-air/logo redesign and network package in 2011. Best image campaign 2015.

·       Created and drove the transition from ‘old’ science to a smart, lean forward entertainment brand with a target to gain a younger demo. Average viewer age dropped 7 years. Facebook grew from 157K to 6 million. Twitter: 1.75 million.

·       Conceived of and drove the development of the breakthrough curated science video website called SCI2 (Link to SCI2). It has shattered corporate records for unique visitors since the April 2015 launch with over 1 million in the first 3 weeks.

·       Built and managed full 360 breakthrough campaigns for: an Idiot Abroad with Ricky Gervais, Through the Wormhole with Morgan Freeman, Fringe, Outrageous Acts of Science, The Challenger Disaster with William Hurt, Punkin Chunkin and beyond. (Link To Science Channel creative) (Link to Print/Digital)

·       Managed international brand rollout and key initiatives.

·       Supervised all aspects of campaign development from video assets for air, short form digital, social, and communications.

·       Achieved highest ratings in network history in 2015 and 17 Quarters YOY growth.

·      Launched multi-platform cause marketing initiative: Support Our Science (SOS)

Creative quarterback on development and production of fully integrated, multi-media consumer marketing campaigns across the network.

·       Responsible for marketing all of Discovery Channel’s series and tentpole 360 platform specials: Deadliest Catch, Planet Earth, Dirty Jobs, Mythbusters, Gold Rush, and Life. (link to Discovery Series/Stunts) (link to Discovery Specials) (link to viral campaigns)

·       Created and led the award winning rebrand campaign The World is Just Awesome, a massive global hit. The brand spot won a Clio, One Show, Intl Andy, AIGA, Promax awards. Included agency search, strategic goal-setting, budgeting, contract negotiation through final delivery. (link to Discovery Branding)

·       Built campaigns that pulled consumers to DSC and delivered best ratings for four straight years.